Commission Accuses Company of Anti-Competitive Conduct
The European Commission has penalized Google €2.95 billion, determining that the company exploited its dominant position in online advertising. Regulators said Google prioritized its own ad exchange and publisher platforms, limiting competition and narrowing options for advertisers and media organizations.
60-Day Deadline to Propose Changes
Brussels has given Google two months to submit a plan to end the practices identified. Officials warned that if the proposals are deemed insufficient, stronger enforcement measures—including the possible separation of parts of Google’s advertising operations—could follow. Google stated it will appeal the ruling, insisting its tools provide benefits across the ad ecosystem.
Industry Reacts to the Decision
Publishing groups welcomed the fine as a step toward fairer competition, while advertising agencies suggested it may allow other platforms to gain traction. The final impact will depend on the remedies approved by regulators and the outcome of Google’s legal challenge in EU courts.
