Apple will unveil its slimmest iPhone at its annual Cupertino showcase on Tuesday. The event starts at 10am PT.
The iPhone 17 lineup includes standard, Pro, and Pro Max editions, plus a new iPhone Air, the lightest flagship yet. Observers link the name to Apple’s slim MacBook line. Apple has not denied reports of the new model.
The company will also present Apple Watch series 11 and updated AirPods. Rumors suggest AirPods may feature live translation, matching Google’s Pixel Buds.
Apple is expected to announce release dates for iOS 26 and macOS Tahoe. Tariffs from Donald Trump threaten higher iPhone prices, but Apple shifted production to India and shipped stock early.
CEO Tim Cook has dismissed fears of a $2,000 iPhone. He has moved to minimize supply chain risks while maintaining product launches.
Investors await updates on Apple Intelligence, introduced in October 2024 with mixed reviews. A Siri overhaul promised last year never arrived.
Cook recently said Apple is making progress on a more personalized Siri, expected next year. Reports suggest talks with Google on using Gemini AI models.
Analysts consider Apple slower than rivals in artificial intelligence. Google already equips its Pixel phones with advanced AI-powered features.
