club won the Best Campaign award for its initiative “Sin Azul No Hay Verde,” which focuses on the impact of invasive algae caused by changing environmental conditions.
The campaign incorporated the issue directly into football culture by launching a special-edition shirt. The design aimed to engage fans and spread awareness about the ecological challenges posed by invasive algae, a growing problem linked to rising temperatures and shifting marine ecosystems.
By combining sports and environmental advocacy, Real Betis has created a unique platform to educate the public on climate-related issues. Fans were encouraged to learn about the environmental impact of algae proliferation and how human activities contribute to climate change.
Officials praised the campaign for effectively linking football—a widely loved sport in Spain and beyond—with urgent environmental concerns. The initiative demonstrates how sports organizations can play a significant role in promoting sustainability and encouraging action among large audiences.
The award recognizes Real Betis’ ability to merge creative marketing with a meaningful message. By using a football shirt as a medium, the club ensured that the topic reached both local and international fans, making the campaign highly visible and memorable.
Environmental experts noted that invasive algae disrupt marine life and coastal ecosystems. Highlighting this issue through a popular cultural platform can help build public support for policies and practices aimed at protecting the environment. Real Betis’ campaign serves as a model for how sports clubs can contribute to climate change awareness.
The campaign also underlines the growing trend of socially responsible initiatives in sports. Football clubs around the world are increasingly using their influence to promote causes beyond the game, from social justice to environmental protection. Real Betis’ effort shows that football can be a powerful tool for education and advocacy.
Fans responded positively to the campaign, sharing images of the special-edition shirt and engaging with educational content about algae and climate change. The approach not only raised awareness but also strengthened the bond between the club and its supporters by highlighting shared values around sustainability.
Through “Sin Azul No Hay Verde,” Real Betis demonstrated that creative initiatives in sports can have a real-world impact. By linking a global issue like climate change with the excitement of football, the club brought attention to environmental challenges in an accessible and engaging way.
The success of this campaign may inspire other clubs to develop similar projects, combining fan engagement with public education on critical issues. Real Betis’ initiative proves that sports organizations can effectively contribute to global awareness and action on climate change.
With this recognition, Real Betis continues to lead in blending sports, culture, and environmental advocacy, showing that football can play a meaningful role in shaping a sustainable future.
